Cruyff Court Toronto seeks volunteers

Red Panameicana Toronto, a non-profit partnership of the Hispanic Development Council [] and TorontotheBetter Learning and Development [] seeks volunteers to help develop Canada’s first Cruyff Court [a mini-soccer field and fair play programme set up by soccer great Johan Cruyff] at the Toronto azzurri Youth Sport Village [] in the Jane-Finch area of Toronto. We invite volunteers and students with interests and aptitude in soccer, community and social development to  submit applications by email to A work schedule will be developed to suit the volunteer. Activities include ommunity outreach, programme development, research, web design and information management. This is a ground floor opportunity and there is a possibility of paid work for the right person(s) as our project develops. Diverse language skills are a definite asset. if you have questins please call TororntotheBetter at 416-707-3509.



Football – where is it going?

As football continues to expand around the globe, with until very recently large “football immune” countries like the USA and India now joining the party, inevitably the culture(s) of football changes too. A recent book by  Gabriel Kuhn – “Soccer vs the State” celebrates the game’s rebellious working class seeds, but in 2016 it is worth doing a cutural MIC check.

Professional football  was always a money and social control enterprise from its capitalist origins in 19th century England and its potentially destablizing class origins have been kept in check whenever they spill out, as occasionally still, in violence that could jeopardize those who financially own the game. Football is not exactly the opium of the masses, since 20th century social protest and revolution were populated with footballing fans but has the potential to be so directed.

Requiring just a ball to play, although even that was beyond the means of many of our working class ancestors, football will always be a poular game because of its technological and financial accessibillity. But as is evident in the collapse of Brazilian football in recent years the days of street footballers like Pele taking on and beating the world are likely gone for ever. It is not that Neymar and his teammates are incapable athletically but do they have the “hunger” that motivated their formed in the streets predecessors in yellow?

Cars own the streets in most football-intense urban settings, discouraging street football, and kids with talent are parentally propelled into academies which cost significant investment. Football’s passion, like that of all the most  accesible/popular sports such as basketball is social/collective in origin while the energy comes from “hunger”, both material and cultural. “I exist and can possibly beat someone at this game, if nowhere else” is the message and will likely always be so as long as radical inequality is with us.  But is this still the people’s game  when middle class “academies” are increasingly the route to success?

If we left the story there the implications would be depressing, but simultaneously with the growth of increasingly corporatized football has arisen another trend, of which soccer legend Johan Cruyff’s Foundation was the pioneer and which this blog’s purpose is to celebrate. Cruyff was motivated by his awareness of the gulf spearating those with, from those without, the ability to participate, for financial, or physical, reasons. He initiated the contruction of Cruyff Court facilities to  bridge that gulf. And in an age  of growing extremes this is a  fight worth fighting and to which Red Panamericana’s plannned Cruyff Court Toronto is dedicated.






Johan Cruyff Foundation Representative Visits Toronto Azzurri Sport Village and Jane-Finch Neighbourhood, site of Cruyff Court Toronto


Ilja Van Holsteijn of the Johan Cruyff Foundation (centre) with representatives and supporters of Cruyff Court Toronto at the Toronto  Azzurri Youth Sport Village on April 11,2016

On Monday April 11,Cruyff Court Toronto  (Canada’s first) invitees welcomed  Johan Cruyff Foundation representative Ilja Van Holsteijn to our planned Court site on the Toronto Azzurri Youth Sport Village at 4995 Keele Street. In addition  to directors of our Red Panamericana Toronto board and Toronto Azzuri Ilja met staff at the Dutch Consulate, Tamasha Grant of the Driftwood Community  Centre, Jose Etcheverry  of York University’s Department of Environmental Studies, our George Brown College Placement Student Quentin Fitter, Martin VanDenzen of the Dutch Touch community radio programme, Toronto soccer personality John VanderKolk and international guest Pralad Adhikari from Nepal. Plans were made for a further visit in the Fall when physical construction is expected to be under way. Among other matters we discussed with Ilja the importance of free access to the Court for local residents, the potential for sponsorship by Dutch-Canadian organizations, and our commitment to community involvement in Court governance.


Cruyff Court Toronto Laments passing of Johan Cruyff (1947-2016)

Johan_2016_Geschikt-voor-website-grote-banner-plus-facebookRegretfully, following the recent news from the Netherlands Johan Cruyff is no more. His legacy lives on through the global network of Cruyff Courts  to which the Johan Cruyff Foundation has given birth. At this time Cruyff Court Toronto, with our planned court to be located at 4995 Keele Street, renews its commitment to bring Canada’s first Cruyff Court to Toronto and encourages all those who, like Johan, support opportunity especially for the excluded, to join us. We invite your comments and contributions of any kind to Cruyff Court Toronto through Red Panamericana Toronto, our sponsoring non-profit, and provider of this Blog.

Street Soccer Canada endorses Cruyff Court Toronto

Thank you to Paul Gregory of Street Soccer Canada who recently sent us the following:                     “We need the diversity on the pitch each day to be a reflection of all peoples in our community. Cruyff courts help to do that – through providing a space and a philosophy that seeks to include all players. Street Soccer Canada fully endorse the work of the Cruyff Court Toronto Plan and all that seek to make it happen…

Street Soccer Canada Meets Cruyff Court Toronto


Only a couple of weeks after Street Soccer Canada, Canada’s soccer NGO for the homeless, played at this  year’s Homeless World Cup in Amsterdam, founder Paul Gregory,  met the board of Cruyff Court Toronto to discuss opportunities for collaboration and mutual support. We learned about the difficulties Street Soccer Canada was experiencing in finding affordable playing facilities and explained the Cruyff Foundation commitment to fair play and accessibility to all. A plan was approved by our board to host a Street Soccer game early in the life of Cruyff Court Toronto, starting in 2016. 

Cruyff Court Toronto Visits 2015 Driftwood Multicultural Festival

Such energy and community spirit! TorontotheBetter was happy to make many new Jane-Finch solidarity friends at the Driftwood Multicultural Festival on the weekend of September 26, and tell them about our plans for Cruyff Court Toronto, Canada’s first Cruyff Court Toronto. Our next step will be to work with Jane-Finch Action Against Poverty and others to host a local benefit screening of the Homeless World Cup video.

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Welcome, guests to the site of the future Cruyff Court Toronto


On Wednesday, July 29 Toronto Azzurri Youth Sports Village and Red Panamericand Toronto were pleased to show our site to guests from the City of Toronto, York University and the Toronto Dutch community. Among those visiting were Lucia Bresolin, John Vanderkolk, Nathan Stern, and Martin Van Denzen. Pictured with them above are Dick Howasrd of Cruyff Court Toronto and Bob Iarusci of Toronto Azzurri Youth Sports Village. Thanks to all for your support. We look forward to working with all partners as we bring Cruyff Court Toronto, an important, and much-needed, new sports, health, and wellness facility to North-West  Toronto.