In “Casino Seems Respectable in Rexdale” [June 29,2015] Toronto Star architectural critic Christopher Hume comments on the different community reception of a Toronto Casino proposal for the Waterfront [“aghast”, “opposition was overwhelming”] and Rexdale, North West Toronto [“singing the praises”, “the answer to all our problems”]. He is really talking about class issues here. Rexdale, Jane-Finch and the rest of north-west Toronto is a largely poor and immigrant community, while downtown Toronto is increasingly the preserve of people who are not.
But if there are those willing to dump on poor neighbourhoods what they would never allow in their own, projects like our proposed Cruyff Court Toronto, named after Dutch soccer legend Johan Cruyff, are also coming to North West Toronto. and are a sign of the vibrant community spirit that escapes the awareness of too many in the mainstream. Planned for the Keele Street reservoir site at Keele and Steeles, where it will share the lands managed by Toronto Azzurri Youth Sports Village, Cruyff Court Toronto is evidence of community resilience and pride. It will support the development of soccer, yes, but also supports the 14 principles of fair play laid down by the international Cruyff Foundation [www.cruyff-Foundation.org]..Cruyff Court Toronto will be a beacon for inclusion and local development. Red Panamericana Toronto, the non-profit sponsoring Cruyff Court Toronto is pleased to bring Canada’s first Cruyff Court to North -West Toronto, where, according to Driftwood Community Centre staff Jamasha and Jasmine, existing recreational facilities are stretched to the limit.
At a time when the Pan-Am Games seems mainly to be adding capacity to existing facilities Red Panamericana Toronto partners TorontotheBetter Learning and Development, the Hispanic Development Council and Toronto Azzurri Youth Sports Village are pleased to bring a unique new facility to one of Toronto’s historically most underserved areas. For more information contact firstname.lastname@example.org or call TorontotheBetter at 416-707-3509. Cruyff Court Toronto is a community investment, not a gamble. We know the returns will be community-rich.