Cruyff Court Toronto – not a gamble

In “Casino Seems Respectable in Rexdale” [June 29,2015] Toronto Star architectural critic Christopher Hume comments on the different community reception of a Toronto Casino proposal for the Waterfront [“aghast”, “opposition was overwhelming”] and Rexdale, North West Toronto [“singing the praises”, “the answer to all our problems”]. He is really talking about class issues here. Rexdale, Jane-Finch and the rest of north-west Toronto is a largely poor and immigrant community, while downtown Toronto is increasingly the preserve of people who are not.

But if there are those willing to dump on poor neighbourhoods what they would never allow in their own, projects like our proposed Cruyff Court Toronto, named after Dutch soccer legend Johan Cruyff, are also coming to North West Toronto. and are a sign of the vibrant community spirit that escapes the awareness of too many in the mainstream. Planned for the Keele Street reservoir site at Keele and Steeles, where it will share the lands managed by Toronto Azzurri Youth Sports Village, Cruyff Court Toronto is evidence of community resilience and pride. It will support the development of soccer, yes, but also supports the 14 principles of fair play laid down by the international Cruyff Foundation []..Cruyff Court Toronto will be a beacon for inclusion and local development.  Red Panamericana Toronto, the non-profit sponsoring Cruyff Court Toronto is pleased to bring Canada’s first Cruyff Court to North -West Toronto, where, according to Driftwood Community Centre staff Jamasha and Jasmine, existing recreational facilities are stretched to the limit.

At a time when the Pan-Am Games seems mainly to be adding capacity to existing facilities Red Panamericana Toronto partners TorontotheBetter Learning and Development, the Hispanic Development Council and Toronto  Azzurri Youth Sports Village are pleased to bring a unique new facility to one of Toronto’s historically most underserved areas. For more information contact or call TorontotheBetter at 416-707-3509. Cruyff Court Toronto is a community investment, not a gamble. We know the returns will be community-rich.


Cruyff Court Toronto partners Toronto Azzurri honour LIUNA’s Carmen Principato roadway to site of future Cruyff Court Toronto

Azzurri LIUNA Clubhouse

Azzurri LIUNA Clubhouse

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Carmen Principato Way named – June 18,2015

Cruyff Court Toronto/Red Panamericana Toronto’s representative was pleased to attend and support our partner Toronto Azzurri’s work for the community and for providing a prime location for Cruyff Court Toronto. LIUNA (the Labourers’ International Union of North America) created Azzurri’s fine clubhouse on the site.

Red Panamericana Toronto selects board to govern Cruyff Court Toronto

At the most  recent meeting of the Red Panamericana Toronto board the following appointments were made: President: Matias Ahumada [consular official with the Consulate-General of Chile in Toronto], Vice-President:  Natalie Illanes Nogueria [Brazilian-Canadian community development student at George Brown College, Toronto], Secretary-Treasurer: Taodhg (Tim) Burns [University of Toronto graduate, former player for the Toronto entry in the North American Soccer League and now Secretary-Treasurer of TorontotheBetter Learning and Development]. Other Red Panamericana Toronto board members are Duberlis Ramos, executive Director of the Hispanic Development Council and Dick Howard, former professional soccer player and TV commentator. Development plans for Cruyff Court Toronto will be announced in the near future.

Cruyff Court Toronto dedicates site entrance (4995 Keele St.) – Thursday June 18th 11am

On Thursday June18 at 11am Red Panamericana Toronto and our Toronto Azzurri Cruyff Court partners invite the public to celebrate the dedication of the Azzurri site entrance roadway (Keele Street, just south of Steeles) to Carmen Principato, local  officer of union LIUNA [Labourers’ International Union of North America], sponsors and builders of the Azzurri’s new clubhouse.